OK, now I know I'm not alone in this, this is not some great insight that I'm using to kick this blog off and show everyone how jolly clever and leftfield I am, and there's already plenty of stuff on Wikipedia saying the same thing but, will people please SHUT UP about Web TWO POINT F**KING 0?

Breathe.

I've been to an OpenCoffee networking event for the last couple of Thursday mornings.  At this juncture, I should point out that the word 'networking' fills me with the same kind of fear and loathing as the word 'Butlins', and I entered said event with the expectation of walking into a room full of rejects from The Apprentice, all trying to out 'go get' each other.  That I was confronted by a TV crew as I queued for my Americano did not bode well.

In fact, I was pleasantly surprised to meet some charming, interesting and interested people, from investors, those with established business and startups.  I liked it so much I went for a second time.  Also good but, and this is where I came in, about 10 too many people made the mistake of dropping the words 'Web 2.0' into the conversation for no apparent reason.

This site is (loosely) based upon a web template from these people.  They claim it has 'Web 2.0 features'.  No, it doesn't.  It has drop down menus, and a neat little thing you can use to reflect bitmaps like a mirror, if you like that kind of thing (I don't).  Surely, surely that's not really very '2.0'?

Ah, you say, but 'Web 2.0' is really about communities, about 'user generated content'.  People actually putting their own content online.

Kind of like they were in 1995 you mean?  So, 'Web 2.0' means 'making it marginally easier to upload some files through a web browser instead of using FTP'. 

Not that I have a problem with Wikipedia, MySpace, YouTube and all these wonderful sites, let's just relax and enjoy them without creating another silly buzzphrase (and bubble).

Now the games people are getting in on it.  Sony has announced Game 3.0, the future of PlayStation 3. 

I hereby stake my claim to the phrase 'Porn 4.0'.  I don't know what it is yet, but it's going to be huge.