Technology is revolutionising the way we work, the way we shop, even the way we relax

Sounds great, but 'using technology' isn't just about buying a new PC or setting up a website.

We help companies to grow and thrive by coupling a full analysis of their business with a creative and entrepreneurial approach to technology. This can be used to streamline logistics, maximise exposure, open new channels and revolutionise their growth potential.

We can empower those within your organisation with the skills and techniques to make yours a cutting-edge business.

What's important is taking a 'holistic' view of your business, its strengths and weaknesses, its opportunities and threats and understanding that technology is not a solution in itself, only a tool to help you to grow your business.

Heldhand specialises in assessing and forecasting technological trends, helping our clients to adapt and thrive by taking advantage of the changes in consumer behaviour that technology can bring.

There's no one-size fits all solution, so we're not here to sell you products, packages or services. We're here to help you understand and grow your business.

Areas of current interest

• The advent of peer-to-peer downloading and electronic distribution on content creators and IP owners.
• Corporate fear of technology and how a creative and flexible approach to change pays dividends. Did home taping really kill music? Is downloading an opportunity or a threat?
• Disruptive technology – A buzz phrase perhaps, but we get excited by the David and Goliath battles that technology enables.
• Online gaming and community creation.
• The reinvention of brand – price comparison sites now allow us to search thousands of retailers to get the best price – and service – from our suppliers. It's not going to be about how many high street outlets you have, it's going to be about how good your price and service is, and how many people want to shout about it online. The global nature and lightning speed of the internet mean world-class brands can be created, or destroyed, in days rather than decades.
• The death of TV – when everyone's fast-forwarding through the ads or downloading shows, how can TV companies continue to fund programming?  How can companies reach consumers who use technology to avoid the ads?